Discover How 96% Of America’s Top Earners Make Their $$$… And How YOU Can Enjoy Financial Security and Eliminate Your Money Worries—Forever!
Hello and welcome,
If we haven’t met already, my name is Alex Hernandez and I am the founder of a number of internationally recognized websites including: SuperstarUniversity.com, TheGoldenPathToSuccess.com, CustomerMagnetMarketing.com and WeightLossSecretsofSuperstars.com.
Over the last twenty years, I’ve traveled around the country to attend hundreds of conventions, networking events and conferences. Along the way, I’ve been fortunate enough to meet and befriend thousands of financially successful people from around the world.
One surprisingly interesting thing that 96% of ALL high income earning people had in common—ESPECIALLY those who were Millionaires—was this: They all agreed that there are TWO critically essential secret “ingredients” necessary to enjoy greater personal, professional and financial success.
1) You can call the first (and most important) secret “ingredient” whatever you want: a gut feeling, intuition, extraordinary coincidences, divine guidance, or dumb luck. However you choose to describe it, almost every “big money maker” I’ve had the good fortune to meet agrees—hands down—that they felt guided or directed to the opportunities, resources or people that helped to create their fantastic success.
2) The second secret “ingredient” for financial success is what many people think is most important [to enjoy a high income], but is actually NOT: the specific “know-how” or skills necessary to increase their income. (I’ll explain why this is NOT the most important thing shortly and why so many people falsely believe that it is.)
When I was making $8.50 an hour and was looking for ways to increase my income, I became a representative for a large company. As a representative, I was lucky enough to receive mentoring from a very wise and successful man: the president of the company. (He was a multi-millionaire.)
He shared a lot of important money making secrets with me over a three year period. One of the secrets he told me that altered my financial destiny and gave me a prosperous future was this:
“Because of what we’re taught in school, 95% of people earn an income they’re not satisfied with. Feel trapped in a workplace they aren’t really happy with. Worry about how they’re going to save for retirement or pay for their kid’s college education. And dream of the freedom and lifestyle they WISH they could enjoy.
(I was one of the 95% so this is exactly what had happened to me!)
Then, after 40 years of dedicated and honest work, they’re left penniless. Dependent on the social security system for survival (that may not be around for long). And because they can’t make it on their own, many become a financial burden to their family and friends.
Times may be tough and you may be scraping by, but realize that you DO have a choice. You can continue being frustrated with less than you know you want and deserve and HOPE for the best. Or, you can go for what you really want in life.
It isn’t our fault that we’re forced into a system that dooms us to a life of mediocrity. But you DO have a choice. You can choose to make the money you want. You can choose to have the security you want. And you can choose to enjoy the freedom and lifestyle you want.
All you have to do is give yourself the opportunity to succeed and you’ll see miracles happen!“
Which of these best describes your current financial situation:
a) I don’t make enough money or I’m dissatisfied with my income and I want to make some extra money.
b) I’m doing well by most standards, but I’m not exactly where I want to be or I want to enjoy the NEXT level of financial success.
c) I’ve had trouble with my finances or struggled to make ends meet, but I want to have greater control over my future, finances and security.
d) I’m involved in a business or an opportunity, but I want to make more money with it.
e) I have a job. But I’d eventually like to have a business, freelance, or to be self-employed.
If any one of these describes your situation, keep reading and I’ll share an amazing secret that WILL transform the way you think about making money and financial success… even if you do NOT have a college education, special skills or are living paycheck-to-paycheck.
The story I’m about to share with you is something most people could NEVER possibly expect. But, I absolutely MUST tell it because it is the only way for me to explain the strange secret I stumbled upon many years ago.
Hint: This unusual story reveals how you can master the first (and most important) secret “ingredient” so you can increase your income or start making more money immediately… so read it carefully!
This discovery has not only allowed me to become financially independent with no college education, no business experience and no special skills, but it has also eliminated my money worries, secured my financial future, and allowed me to pay off ALL of my debts so I can live stress free.
More importantly, it has created financial prosperity, happiness, retirement security, and success for thousands of people around the world. (As you read through this page carefully, you’ll understand exactly HOW and WHY it works so well for everyone—and why it is NOT a bunch of silly hype!)
As extraordinary as it is, I feel I should warn you that the secrets I’m about to reveal are somewhat controversial, and, for the most part, only understood by a privileged few.
Although they are quite bizarre to most people, if you choose to embrace them in your own way, you’ll find that they deliver what many would consider serendipitous and create what most would call “miracles” in your life.
Let’s do it!
Growing up in a working poor family with 5 children, I definitely know what it feels like to have to “do without”. It isn’t always easy, and you sometimes have to make frustrating sacrifices, but you get used to it and life goes on.
(NOTE: I learned from Andrew Carnegie at an early age that those who are underprivileged or disadvantage often achieve higher levels of success than those who are born into families that are well off. The reason being is that people who are well off are usually comfortable. Comfortable people are not as motivated as those of us who have had a hard time.)
Although we didn’t have much, I did have dreams, ambition to be successful, and hope… that someday, somehow, my misfortune would change. Driven by a state of lack and limited means (basically we were poor), by the time I was 12 years old, I was ready to go to work and enter the rat race.
I started with a paper route to make money because it was my only option at such a young age. As time went on, I worked my way to different jobs until I had the perfect idea for a “business” at the age of 19: installing car stereos.
Hint: The little “businesses” that I started and the opportunities I tried are NOT important. The story of HOW it all came together is what you must pay attention to.
To get started, I borrowed my father’s tools and ran down to the local print shop to have 1,000 business cards made for $20.00. Within two short days, I was fired up and ready to do some business!
I passed out business cards and called everyone I knew. I got a few jobs from those efforts, but things were going slower than I’d hoped… and I was bummed out!
Later that week, I received a CD in the mail from a company called AOL. It was a free 30 day trial of what people were calling the “Internet”.
I’d heard of the Internet, but didn’t really know what it was. I decided to play around with it one night and somehow stumbled upon this thing called “Yahoo Classifieds”. (In the 90’s, Yahoo was very similar to craigslist.)
I didn’t know if it would work. But I though “what the heck?” and placed an ad anyways because it was free. By the next day, miraculously, the phone that I’d installed in my mother’s garage was ringing!
After a few weeks, I figured out a few additional marketing tactics and had enough customers calling me to quit my mind-numbing, mediocre job.
I’d been working at a warehouse making $10 per hour. And now, I was excited to be breaking free because I was going nowhere fast and felt very unappreciated.
My little “business” wasn’t going to make me rich, of course. But it was my first step into financial success… and I was ecstatic.
Within a few months I was tired of installing car stereos and was ready for a new gig. It was a good start, but I knew I wanted more.
The thing I wanted most at that time was a brand new 2000 Chevrolet Corvette convertible. Although it was only 1997, Motor Trend Magazine had placed it on the front cover.
As badly as I wanted it, I knew I wasn’t anywhere close to having the money to buy one. In spite of my grim reality, I allowed myself to daydream about it anyways. (I was actually unemployed when I decided that I would get the car.)
Early the next year, a buddy of mine told me about a guy who was looking for partners to help him deliver antique furniture coast-to-coast. A week later, I was on a plane headed to LaGuardia airport in New York to meet with Gus of Rhino Delivery.
After a single coast-to-coast stint and a trip down south, I knew long distance moving wasn’t for me. The potential pay was well in excess of $120,000.00 per year which was very enticing. But I would’ve spent too much time away from my infant daughter.
Realizing that trucking was a lucrative business, I began doing local residential moving jobs. I really enjoyed the money, but I knew, realistically, that I didn’t want to do that either.
Soon after, I got a job working for a company called Foresight Electronics in Sunnyvale, CA. It was at this company that I received the idea for my trucking company (Expedite Express) and started my freight business.
Fast forward 4 years…
By the time I was 25, I had enough money to buy a FEW Corvettes, a thriving trucking business and I was a confident entrepreneur. In just over 5 years, I went from being a broke 19 year old kid making $10.00 an hour to earning more every month than I had ever made in an entire year.
How did I transform my life and finances so quickly?
I’d like to say it was because I was a brilliant businessman and I knew exactly what I was doing. But that would be total bull sh*t since I didn’t go to college and I didn’t have any business experience.
Are you sitting down?
If you’re not, you should because this is going to be one of THE craziest things you’ve EVER heard!
As hard as this may be to believe, I set ambitious goals, and the Universe* guided me on a protected path to achieve them. (*I also use the word GOD, but you can say whatever is comfortable for you.)
It may sound a bit farfetched. But in my experience, the fastest, safest and easiest way to succeed at anything is to “allow” the Universe to guide you (like a GPS) to whatever you want to enjoy.
When you allow the Universe to guide you, you not only take the proper steps at the proper time, but you also move from where you are presently to where you want to be at warp speed… just like I did!
Sound too good to be true?
I can assure you it isn’t!
Many historically successful people such as James Allen, Napoleon Hill, Andrew Carnegie, Wallace Wattles, Earl Nightingale and W. Clement Stone have (directly or indirectly) written about this very topic for more than 100 years.
(I even have a video of Tyler Perry openly confirming what I’m telling you. I’ll share it with you later.)
Each had principles that worked during their time period and called the process by a different name. But overall, their message was basically the same: generalized and incomplete!
As great and inspiring as many of their books and teachings were, the ONE secret that NO big money earner has EVER revealed is HOW to be guided by the Universe to enjoy the prosperity, financial security and freedom we want and deserve.
How did I discover this amazing secret?
Here’s the behind the scenes story: From the time I was a teen, I noticed that funny coincidences would happen and I would somehow end up with the things I wanted.
I didn’t understand what was happening at the time or how I did it. But as the years went on, I began to test my theories to see if I could MAKE things happen.
Once I started to figure out how to make “it” work (whatever “it” was), strange coincidences would happen and the things I wanted would come to me faster.
As I gained more confidence in this ability, I began to wonder if I could bring BIGGER things to me. The first “expensive” thing I attempted to get was a ($50,000.00) 2000 Chevrolet Corvette convertible.
Miraculously, after making this decision, I was guided from business opportunity to business opportunity until I had more than enough money.
First, I had the idea for my car stereo installation business. Then, a buddy of mine mentioned the long distance moving opportunity—which didn’t work out but led me to try local moving.
I didn’t like local moving, but I discovered that I DID like the money I could make with a truck. Then I got the job at Foresight Electronics where I was HANDED the idea for Expedite Express, my trucking company.
Do you see the pattern here?
Knowing that I didn’t have any special education or hi-tech skills, the Universe guided me to ways of making money that worked and made sense for me!
Once I had the process of “bringing things to me” mastered, it all happened so quickly that it was almost hard to believe. When I boil it down, all I ever did was three simple things and more business (and money) came to me continuously:
1) Buy or get access to trucks
2) Decide how much money I wanted to make
3) Casually talk to potential customers
As a matter of fact, I had over a million dollars pour in this way in a relatively short period of time. (I’ll reveal how the mysterious details unfolded shortly.)
Logically, it’s hard to make sense of, I know.
But if you ask me how it all happened so quickly and easily, I’d tell you that all of the customers who came to me were provided by the Universe.
It’s funny to think that most people who didn’t know me back then thought I was a business genius… I WASN’T!
In reality, all I had to do was have the trucks to provide the services and collect the money because, for the most part, the Universe led me to, or brought me, the necessary business connections.
YES, it was that simple!
As difficult as this may be to believe, any desire we have can be fulfilled just as easily because the Universe ALREADY knows how to guide us [like a GPS] to the people, opportunities and resources we need. (I later began calling this guidance “The Golden Path”.)
Having this profound understanding of The Golden Path has changed my life dramatically. I used to worry about money. Having a secure retirement. And how I was going to put my daughter through college before understanding how to be guided by the Universe.
But now, the paralyzing fear is gone because I allow the Universe to guide me in everything I do. As a result, I enjoy what most people would call “miracles” on a daily basis.
Don’t know how to get what you want?
When I first started out, I sure didn’t. And you don’t have to either because the Universe ALREADY knows the perfect way for YOU to increase your income or make more money!
Remember: whatever it is that you want or need, the Universe ALREADY knows the perfect path for you to take, the perfect people for you to connect with, and HOW to guide you there as quickly as possible—just like a GPS.
When I decided I wanted a 2000 Chevrolet Corvette convertible, I was a kid without a job… and I’d NEVER even thought of owning a business.
But, the Universe, knowing EXACTLY what I needed to do, gave me ideas and guided me from one money making opportunity to the next until I was at the one that was perfect for me (my trucking company).
I didn’t worry about how I’d make the money or try hard.
I didn’t go back to school for a degree.
I didn’t have to reinvent the wheel in some “high-tech” business.
And everything fell perfectly into place.
Just like the Universe planned it!
In other words, you don’t have to know HOW to get to where you want to be. You just need to decide WHAT you want and HOW you want to live, and the Universe will build the bridge that takes you there.
Wondering how guidance from the Universe works?
Here are the two mysterious examples I mentioned earlier:
Mysterious Example 1: Shortly after I started my trucking company, one of my favorite customers, Eric Chang (who to this day still owns his manufacturing company GEA in Santa Clara, CA) called me one day and said the following:
“I have this company calling me and they want me to assemble some servers for them. I’ve never heard of them, but it’s a HUGE contract and I need someone I can trust to transport them for me if I get it, they’re expensive. Are you interested?”
Since I trusted Eric and really enjoyed doing business with him, I said “sure, why not?” Curious because I’d done business with many companies in the Silicon Valley, I followed up with “who is it?”
He replied, “Some crazy internet company by the name of GOOGLE. They’re a startup, so I HOPE they can pay me!”
We both laughed. But neither one of us knew that the contract would last for years and be worth millions of dollars to both of us.
|IMPORTANT NOTE: Yes, I realize what I’ve stated in this example is a big, bold claim. But, you can rest assured that it is 100% absolutely true for one reason:
Big companies like GOOGLE are QUICK to sue ANYONE who uses their name to make any kind of misrepresentation.
Every word I’ve stated is 100% verifiable… so that will NEVER happen! That said, I want to be clear and say that Google is NOT endorsing me in any way.
Mysterious Example 2: Our partnership with Google ended when they transplanted their server operation to Atlanta. With all of the new customers I’d acquired after that, I’d completely forgotten about them.
One day I got a call from a familiar voice. It was Michael Kim, a hardware tech who had worked for Google. Michael asked how I was doing and said that he’d made a move and was now working for a startup company in Palo Alto, CA.
He told me they were expanding and that he needed some servers moved. I’d gotten to know Michael when he worked at Google so I gladly told him I’d do whatever I could to help out.
(He also told me that the business card I’d given him 5 years prior had somehow ended up in front of him. Accident? No, that was the Universe!)
We arranged to meet at the datacenter where the servers were (in Santa Clara, CA) so I could quote him a price. As he gave me a tour of the facility, he began to tell me more about the startup company and some of its audacious plans.
He said “FACEBOOK is fairly small now. But with the investors they have, they think they can get 500 million users at some point. If they can do that, they may actually make some money.”
Not knowing what would happen over the next few years, we both laughed. To make a long story short, thanks to the opportunity that was PROVIDED by Universe, I did the exact same thing as I had done before… it was Google all over again.
|IMPORTANT NOTE: Yes, I realize what I’ve stated in this example is a big, bold claim. But, you can rest assured that it is 100% absolutely true for one reason:
Big companies like FACEBOOK are QUICK to sue ANYONE who uses their name to make any kind of misrepresentation.
Every word I’ve stated is 100% verifiable… so that will NEVER happen! That said, I want to be clear and say that Facebook is NOT endorsing me in any way.
I could give dozens of examples, but I know you get the point: the Universe can and WILL deliver whatever you ask for!
If you’ve struggled in the past—like thousands of others prior to getting on The Golden Path—you’ll be delighted to discover that guidance from the Universe will rapidly accelerate your personal, professional and financial success.
You’ll not only get to where you want to be much easier and faster (because the Universe already knows the perfect path for YOU to take), but you’ll also find greater happiness and more enjoyment in life.
Sound too good to be true?
Consider this: As humans, we’re always concerned about our next move because of the dreadful problems that may be waiting for us around the corner.
On some level—because we don’t want to feel pain or be a failure—it’s natural (and sometimes unavoidable) for us to be fearful or worried when we’re uncertain about our future.
But, when you’re being guided by the Universe—who can see EVERYTHING you cannot—it’s 1,000 times easier to be confident and feel happy because you KNOW you’re being very well taken care of.
“Seek and You Shall Find” and “Ask and You Shall Receive” are two of the most famous Golden Rules of all time. What’s most exciting about these rules (thankfully!) is that NOBODY ever said we couldn’t get help!
For the majority, attempting to be successful on their own is like trying NOT to get trapped in a rat maze. They start at point “A” and HOPE they make it to point “B” without losing or falling short.
And because of the frightening uncertainty they fear and worry about, many find it very difficult to enjoy themselves or have fun.
For those of us on The Golden Path, on the other hand, becoming successful is very different. It’s like getting into a Ferrari, setting our GPS, and putting our vehicle on autopilot… and allowing the Universe to GUIDE us to our destination!
In my lifetime, I’ve discovered there’s a hard way, and a smarter, faster and easier way to do everything in life.
I’ve done both. And I can tell you that rolling the dice and HOPING for the best is the hard way. Allowing the Universe to guide you to what you want to enjoy (like a GPS) is the smarter, faster and easier way.
Given the choice, would you rather “keep your nose to the grindstone” and HOPE to become successful? Or, laugh, have fun and enjoy an exciting journey on The Golden Path to Success?
The answer is obvious.
Now that you’ve begun to see the exciting possibilities for you and your future, I know you can easily imagine what guidance on The Golden Path will do for you.
How much more confident will you be?
How much happier will you feel?
How much more enjoyable will your life be?
How much more certain will you feel about your future?
How much more financial security will you enjoy?
How much more respect will success bring you?
You know as well as I do that these are things that EVERY person wants to enjoy. They are what most would consider “The Good Life”.
Everyone wants The Good Life.
Realistically, few have the privilege of living it.
You can enjoy YOUR Good Life—whatever that means for you—on The Golden Path once you set your GPS and allow the Universe to guide you there.
We all have dreams and we all have desires. But oftentimes, the weight of the world crushes down on us and suffocates them.
If this has happened to you and you feel like you may never get to enjoy them (based upon the way things are going now), realize that this IS your chance…
IF you still want them.
I started with nothing and came from a working poor family living in a high-crime neighborhood. In spite of my difficult beginning and lack of confidence, I’ve become an Entrepreneur, an investor, an author, and most importantly, privileged to help others enjoy wonderful success on The Golden Path.
I am FREE from lack.
I am FREE from worry.
I am FREE from stress.
I am FREE from doubt.
And I am truly LIVING my life to the fullest and enjoying myself.
NOT because I’m smart or brilliant and have all of the answers in life. But because the Universe makes my life A LOT easier by guiding me in everything I do.
And just like thousands of people around the world, you too can enjoy the wonderful happiness, financial success and security you want and deserve once you’re being guided by the Universe.
» If you don’t make enough money, are living paycheck-to-paycheck or are struggling to make ends meet, the Universe will guide you to ways to increase your income.
» If it’s hard for you to make friends or find a relationship, the Universe will bring good people into your life that will befriend you, care about you and love you.
» If you haven’t been happy in a while or feel like you’re stuck, the Universe will PULL you out of your difficult situation and help you to reconnect with the happiness you want and deserve.
Remember: Whatever it is that you want or need, you don’t have to know how to get it because the Universe will GUIDE you to it once you’re on The Golden Path.
For most people, getting help or guidance from the Universe is a hit or a miss. Sometimes it seems like everything somehow “works” in their life and things fall into place. And other times, they just don’t… and they never quite understand why or how to make them work.
I felt that way for much of my life because nobody had ever told me that I could be guided and there wasn’t an instruction manual to show me how.
But, after 17 painstaking years of testing and experimenting, I cracked the code and figured it all out—and was able to perfect a simple system that anyone can use to be guided by the Universe.
Easy enough for a caveman to follow, The Golden Path 7 Steps to Success provides simple instructions on how to quickly and easily master all the following:
» How to begin receiving [GPS] guidance from the Universe immediately
» How to take the fastest, safest and easiest path to financial prosperity and success for YOU
» How to correctly ask the Universe for what you want MOST and receive it
» How to eliminate the 4 biggest dream killers: fear, doubt, stress and worry
» How to spot and take advantage of opportunities provided by the Universe
» How to enjoy wonderful happiness and fantastic success in ALL areas of your life WITHOUT the need to struggle or do it all alone
In the beginning, I offered The Golden Path 7 Steps to Success so anyone could master the first secret “ingredient” and receive [GPS] guidance from the Universe.
Shortly after, it became clear that people would greatly benefit from the second secret “ingredient” to maximize their financial success. Over the next year, I developed The Golden Path success system.
Keep reading to discover how this amazing system is helping people around the world to enjoy greater financial success. And how you can boost your income, enjoy financial security and eliminate any debts and money worries.
Golden Path System Addition # 1: The “Secrets of Succeeding Like a Superstar Now” audio program MP3’s
We’ve all heard those famous words “Ask and you shall receive” at some point in our life. As simple as these five words are, most of us tend to be confused about three things:
1) How to ask for what we want
2) What to ask for
3) What to do after we ask so that we do receive and enjoy the things we want
Those who know the answers to these questions are the ones who enjoy all of the wonderful pleasures in life.
Those who do not know the answers can only watch others and dream about financial prosperity and security from the sidelines.
Given the choice, which side of the fence would you rather be on?
If you’re like most people who haven’t discovered the secrets and you aren’t enjoying the success you want and know you deserve, this is an opportunity to turn YOUR ship around because the workshop audio answers these three questions… and many more!
Packed with real-world, step-by-step, methods and approaches that guide you on exactly WHAT to do and HOW to do it, Secrets of Succeeding Like a Superstar Now puts you in the FAST lane so you can begin enjoying the success and prosperity you want now.
Originally a life-transforming workshop, the Secrets of Succeeding Like a Superstar Now audio program was recorded live with participants paying $150.00 a day to attend.
Some of what you’ll discover in the Secrets of Succeeding Like a Superstar Now audio program includes:
» How to benefit from the hidden opportunities that surround us every day
» How to master the mindset of some of the most successful people in history
» How to overcome the 3 most common barriers that cause 95% of people to fail
» Why traditional goal setting falls short over 90% of the time
» How to cultivate delightful personal, professional and business relationships
» How to break through limitations and catapult yourself to wonderful success
» How to build superstar confidence and absolute self-certainty
» How to harness the power of your mind for instant drive and motivation
» How to thrive and prosper regardless of your present circumstances
Golden Path System Addition # 2: “The Golden Path Financial Breakthrough” online toolkit
One of the most nerve-racking subjects on planet Earth is money and personal finance. Astonishingly, most of us DO NOT struggle to make ends meet or get to the NEXT level for the reasons we have been led to believe.
The Golden Path Financial Breakthrough online toolkit lays the foundation for maximizing your financial success by:
1) Eliminating any mental or emotional blockages related to your financial success or money.
Many people struggle to earn more money or get to the next level for ONE little-known reason: They have unconscious beliefs or submerged emotions that BLOCK their financial success.
Basically, these are beliefs and emotions they are NOT aware of. Oftentimes, these blockages are created or acquired during our early childhood years. (Which is why we are not aware of them.)
To get you on the fast track to earning more money as quickly as possible, one of the most important steps in The Golden Path Financial Breakthrough online toolkit is to PERMANENTLY eliminate these blockages.
Attempting to earn more money without removing these blockages FIRST is like driving your car with the emergency brake on. It can be done. But it creates grinding resistance that causes the motor to stress, strain and burn out prematurely.
Likewise, non-supportive beliefs or emotions cause us to struggle, end up frustrated, and to ultimately suffer in mediocrity… even if we have the best product, service, idea, business or investments.
If you’ve ever attempted to make more money but fell short no matter what you tried, chances are good you have blockages limiting your success.
The Golden Path Financial Breakthrough online toolkit was specifically designed to eliminate all of your blockages so you can prosper and thrive.
2) Priming your mindset for financial prosperity and financial success.
Once the blockages have been identified and eliminated, the next step is to prime your “financial success mindset”. People who are financially successful at very high levels have a common mindset and common beliefs.
The Golden Path Financial Breakthrough online toolkit helps you to “download and install” these beliefs so you can UNLIMIT your earning potential and fast track your financial success.
3) Providing you with simple strategies to reduce and eliminate debts.
People are buried under more debt now than at any time in history. People go into debt for many reasons. But one of the primary reasons is because we were NOT taught the basics of personal finance in school.
The Golden Path Financial Breakthrough online toolkit provides you with simple steps to start reducing and eliminating debts immediately so you can begin saving, investing and creating a new “stream” of income.
4) Introducing you to REAL world methods and ideas that will provide you with additional income by:
» Creating a “side business” to supplement your working income
» Starting a full or part time business with little or no money
» Starting a full or part time business WITHIN an existing business
» Leveraging other people’s time, talents, efforts and assets
Everyone has the dream of making enough money so they can do what they want with their time… without the hassle or stress of worrying about bills or money.
The trouble most of us have is that we don’t know how to cross the bridge to get from where we are presently to where we want to be… which is enjoying that freedom.
To make matters even more difficult, many of us fall victim to one of the following eight myths that prevent the majority from even trying.
1) We need to have a lot of money to get started
2) We need special education or a college degree
3) We need a “new idea” to make money
4) We need to have a “hi tech” product to make money
5) We don’t have what it takes because we’re not a “business” person
6) We need to start a big, complicated business to be financially prosperous
7) We need to manage people and have a lot of employees
8) If you’re not earning a lot of money now, it’s difficult to make more
The Golden Path Financial Breakthrough online toolkit not only shatters these myths with concrete facts and examples, but it also instructs you, step-by-step, on how to begin moving towards financial freedom and financial success—regardless of your present line of work or income.
Golden Path System Addition # 3: The “Customer Magnet Marketing” online toolkit
|WARNING: This is a hard-core, income-multiplying, powerhouse toolkit for those who want to:
a) Start a full or part business so they can [eventually] replace their job
b) Become independently employed so they do not have to work for someone else
c) Multiply the sales and profits of an existing business so they can enjoy a larger income
If being in business isn’t for you or you don’t desire to become a self-made millionaire, you can click or tap here to skip to the next part. (But I highly recommend that you read through it because what you will discover will definitely shock you!)
If you want to create an income stream to supplement your working income, start a business, or grow a business by leaps and bounds…
The Customer Magnet Marketing online toolkit is the secret weapon you need to attract perfect customers, maximize your sales, and catapult yourself to the NEXT level of financial success.
Because whether we know it or not and whether we like it or not, marketing and sales are the lifeblood of EVERY small business owner and professional’s success for (3) critically essential reasons:
1) The effectiveness of our efforts directly influences the QUALITY of perfect customers or clients we attract.
2) The effectiveness of our efforts directly influences the NUMBER of perfect customers or clients we attract.
3) The effectiveness of our efforts directly influences the REVENUE, PROFITS and INCOME we enjoy.
One of the most important aspects of a successful marketing and sales plan is communicating with prospective customers (prospects) clearly, persuasively, and in a way that is “sticky”—meaning they remember you and your product—and impactful.
To communicate effectively and influence your prospect’s buying decision, you must intimately understand these (3) details about them:
1) Who your perfect customers are, and how to target them in a crowd.
2) What your perfect customers are really buying. (Their secret motivation)
3) Why your perfect customers want or need your product or service. (Their purpose)
Who Your Perfect Customers Are, and How to Target Them in A Crowd.
First things first. A “prospect” is a person or business that is likely to buy your product or service because they meet specific criteria, or can benefit from what you offer. A perfect customer, on the other hand, is a person or business that actually buys your product or service.
While some prospects may purchase your product or service eventually, you want to focus your greatest efforts and marketing dollars on those who are most likely to buy NOW. This means your perfect customer is a person or business that:
1) Already has the need or desire for your product or service and doesn’t need to be convinced. There may be many prospects that need or desire your product or service, but want someone to convince them. If you can persuade them with a nudge, great. If not, they’re probably not the best prospect to target as your primary market.
2) Has the money to buy your product or service right NOW and can afford it. In your marketplace, there are prospects that want or need your products or services but don’t have the money. On the other end of the spectrum, there are prospects that have the money to buy now, technically speaking, but cannot make a purchase because their funds (or budget) have been allocated for something else.
3) Is ready to buy and is not “shopping” or planning for a ”future” purchase. Today, we’re in the information age so doing research is normal prior to making an important purchase. Trouble is, we must be able to distinguish those who intend to buy from those who are merely wishing, hoping, dreaming and wasting our valuable time.
Translation: Burning time with poorly qualified prospects is like burning YOUR money.
What Your Perfect Customers Are Really Buying.
We all know that humans are emotional beings. Because of this fact, we do many things based upon how we feel. While we may not always realize it, many of us make purchases because of the feeling a product or service gives us. Or, we may also buy something because of how we DESIRE to feel.
Contrary to what most men believe, women do not buy cosmetics because they want to paint their face. Instead, they’re buying beauty, confidence and a FEELING of being attractive. This is why cosmetics commercials always showcase beautiful, confident and attractive women to display their products.
Likewise, an expensive sports car is not a rational purchase. It is an emotional one. People who buy them want to enjoy the rush of the acceleration or the prestige of ownership… they are chasing a feeling.
If you sell business to business, realize that even corporate executives and those in the purchasing departments of the largest companies make emotional decisions.
They may not want a specific feeling for their personal benefit. But many make decisions to impress their boss, avoid losing money, or to solve some problem that is causing stress or turmoil.
In essence, you need to know WHAT your prospects are buying—their secret motivation—so you can focus your efforts on demonstrating that your product or service meets those [secret] needs specifically. When you do this effectively, you are selling exactly what your prospect wants to buy!
Translation: They’re ready to pay with cash, check or a credit card NOW.
Why Your Perfect Customers Want or Need Your Product or Service.
A guy who goes down to the hardware store and buys a drill doesn’t necessarily want a drill. He wants to make a hole and the drill is the tool he uses to make it.
In other words, understanding WHY your prospect wants or needs your product or service means knowing the purpose for their purchase. Or, what their purchase will be used for (if it’s a product). When you know what their purpose is, you can sell to those needs specifically.
Translation: They’re ready to pay with cash, check or a credit card NOW.
Once you understand these three things about your perfect customer or client, your next step is to position your product or service as the ONLY viable solution that can: a) solve their # 1 problem, or b) provide them with the results they are striving for faster, easier or at a lower cost (or with greater value).
When you know WHAT your perfect customers or clients are actually buying (their secret motivation) and WHY they’re buying it (their purpose), you can convincingly educate them and demonstrate:
1) How your product or service is the best solution for THEIR specific needs.
2) What your product or service DOES better than the competition.
3) Why your product or service is essential for them to have or use NOW.
Educating your prospects on the benefits of your product or service not only showcases your expertise and positions you as an authority in your industry, but it also adds value to their business or life depending on who you serve and what you offer.
Adding value to your prospects BEFORE they pay you any money is critical because it clearly demonstrates: a) you are willing to invest in them, b) you’re committed to meeting their needs, and c) you genuinely want to help them to enjoy the greatest benefits or outcome possible.
This type of education not only establishes a higher degree of trust with prospective customers, but it also [subtly] sets the stage for a long term buying relationship.
In order to effectively demonstrate how your product or service is superior or of a higher quality than your competitor’s—so prospects flock to YOU—your sales propositions and marketing messages must be well structured, convincing, and most importantly, they must be consistent.
This means your advertising, your website, your brochures or literature, your business cards, your employees, and your personal interactions with your customers all convey the same message about your mission, your dedication and your commitment to serving THEIR needs.
Some of the key points you need to be very specific about when communicating with your prospects include:
1) What you say: choosing the words you use carefully.
2) How you say what you say: demonstrate you understand their hopes, dreams, thoughts, feelings, fears, problems and needs.
3) Using testimonials as success stories or social proof.
4) Providing supporting data, graphs, or charts if your customers are sophisticated.
5) Employing the use of visuals: videos, images or illustrations whenever possible.
When you educate and sell your prospects strategically, you are not only doing what 99% of your competitors do NOT know how to do, but you’re also setting the criteria your prospects will use to make their buying decision at the same time!
|Translation: You’re laying down the rules of the game and greatly increasing the likelihood that prospects will buy from you and NOT from your competition!|
Example: I was recently in the market to buy a car for my daughter. I wanted a vehicle that was reliable, good on gas and that wouldn’t cost an arm and a leg to repair when necessary… exactly what every parent wants for their teenager.
I did my research online, went to a few dealerships and looked at 15 different cars. After a few days, I ended up at a Mazda dealer on the other side of town.
Before I even got into the car for a test drive, the salesman was explaining WHAT the SkyActiv Technology was, WHY it worked so well, and HOW it enhanced the performance and reliability of the car.
After hearing his explanation, watching a video, and seeing documentation to support the facts, I was SOLD on buying my daughter a Mazda 6. Sure, Toyota’s and Honda’s are great cars—maybe even better than a Mazda 6.
Even though this may be true, none of the other dealerships took the time to explain WHY their technology was better [than their competitors] or HOW it would benefit me.
That Mazda dealership ultimately got my business (and my money) because they were the first ones to strategically educate me in a way that clearly demonstrated HOW and WHY their car was the best choice for me.
Is having a USP (unique selling proposition) selling strategically?
While a USP is critical to distinguish your business or practice from competitors, using education to sell strategically goes far beyond simply having one.
Assuming you understand your customers or clients and their needs intimately, educating and selling strategically also means doing the following:
» Openly and honestly sharing any “insider secrets” your competition wouldn’t want your prospects to know.
» Telling your prospects what to look for or what to avoid when choosing a product or service provider… even if it isn’t you they ultimately buy from.
» Giving your prospects questions to ask other product or service providers so they can get exactly what they need and avoid problems or scams.
» Exploring all of the options that are available to solve your prospect’s problem or meet their needs if it is beneficial for them.
How do you know if you’re selling strategically?
For most small business owners and professionals, selling strategically is like taking a shot in the dark. (Translation: They DON’T know!)
To make sure that you’re NOT one of those who is simply crossing their fingers and HOPING for the best, I’ve created a 10 point checklist for you below.
You can use this checklist to audit all of your marketing materials, lead generation tools, and sales propositions. (“Materials” and “tools” can include your website, brochures, online ads, offline ads, direct mail pieces, sales letters, etc.)
Do your marketing materials, lead generation tools and sales propositions:
1) Clearly emphasize the TOP 3-5 things your prospects need to: a) Make a buying decision, or b) Take an action you want them to take?
This is critical because almost every prospect who comes into contact with one of your marketing or sales “tools” will make an on-the-spot decision as to whether they want to do business with you or not.
Since you want the greatest return for your marketing efforts, you must ensure that you are providing them with the most important reasons why they should buy from you, take a specific action, or contact you immediately.
If you do not emphasize these reasons promptly and convincingly, your prospects will move on and give their business (and money) to a competitor.
2) Educate your prospects in a way that is entertaining and / or memorable?
The most effective marketing messages are ones that we remember. They don’t necessarily have to be funny like the Taco Bell dog.
But, they do need to make a lasting impact on your prospect so YOU come to mind when they’re ready to buy.
In today’s globally competitive marketplace, your message must be memorable to acquire “mindshare”. If it is not, your message will be quickly forgotten or completely ignored.
3) Position your product or service as the ONLY viable solution?
In every industry, there is always some kind of direct or indirect competition. Thanks to the Internet and social media, prospects have an abundance of choices to meet their needs or fulfill their desires.
For this reason, you must ensure your prospect understands that you offer something special, exclusive, or of a unique quality they cannot get anywhere else.
4) Compel a prospective customer to stop what they’re doing and pay attention?
Everywhere you look, you see some kind of advertising. Because of the number of marketing messages we are bombarded with on a daily basis, most of us have learned to tune them out.
With this being true, it has created the necessity for you to: a) capture your prospect’s attention immediately, and b) hold it so you can demonstrate WHY your product or service is superior and WHY you’re the clear choice.
5) Answer your prospects unspoken, but burning question: “Why should I listen to you?”
To be effective on ANY level or even be acknowledged, your sales propositions and marketing messages MUST answer this question quickly as prospects do not give attention to anything they do not believe will be important to them.
Failure to answer this question swiftly and effectively means your message will be overlooked and some, or most, of your marketing efforts (and dollars) wasted.
6) Emphasize the BENEFITS of your product or service so your prospect “gets it” QUICKLY?
W.I.I.F.M. is almost every prospects favorite radio station. This acronym stands for “What Is In It For Me” and is the other critical question you must answer immediately to captivate and hold your prospect’s attention.
Example: The iPod was a BIG hit because the benefit was clear: As Steve Jobs put it, it was “1,000 songs in your pocket.”
If your prospects have to figure out WHY they need your product or service, you’re rolling the dice and taking the chance that they may not understand. If they do not understand, they will NOT make a purchase or take the action you want them to take.
7) Demonstrate how your product or service will: a) Solve your prospect’s # 1 problem, b) Meet their specific needs, or c) Help them to attain a result they want?
Even messages that are funny or memorable will not have an impact unless your prospect understands HOW your product or service will help them to get what they want.
To be financially profitable for you—which is ultimately the point of your marketing efforts—you must ensure that your prospect understands HOW your product or service will provide the result or benefit they want or need.
8) Make EACH person feel like you’re addressing them personally and speaking to them DIRECTLY?
Although you may advertise to hundreds or thousands of people at once, each person receives (sees, hears or reads) your message individually.
When people are spoken to directly, they feel compelled to pay attention. When they are spoken to as part of a crowd or a group, on the other hand, they do NOT give the message the same level of importance.
Only by ensuring that your message is formatted so it speaks directly to a prospect (on a personal level) can you make certain that it’ll be received, understood and acted upon.
Example: There are thousands of people around the world reading what you are reading right now. Yet, each word is written as if I were speaking to only you.
It speaks to you (personally) as if you were a friend and I’ve known you for years. You must do the same if you want to captivate and hold your prospect’s attention.
9) Make your prospects think “I want that!” or “I need that!”?
One of the goals of an advertisement or a promotion is to induce a prospect to take an action. Depending on your business or practice, it may be a purchase, or, it could be the next step in your sales process.
When you create an offer that: a) provides irresistible benefits your prospect wants or needs, b) offers a spectacular value, or c) solves your prospect’s # 1 problem, it creates a chemical reaction in their brain that stimulates desire. When you do this, you are hitting their “hot button”.
Only by hitting your prospect’s “hot button” can you persuade them to think “I want that!” or “I need that!” The better you are at triggering this impulse, the more sales (and money) you make.
10) Position your product or service so it is valued at the HIGHEST possible level in your prospect’s mind?
Recently, I was browsing through an upscale business magazine when I came across an advertisement that said “Make $30,000.00 in 30 days, guaranteed!” Realizing this ad was odd for a magazine of this caliber, I was curious so I thought I’d check it out.
Upon further investigation, I discovered it was an ad for a type of business that really could (in 2-3 years time) produce this level of income. The problem was that the ad made a legitimate business seem like one of those “stay at home and stuff envelopes in your underwear” schemes that never work.
There are two types of problems when it comes to positioning your product or service: 1) a claim that seems too good to be true, which makes it hard to believe (like that ad). And 2) a fantastic product or service that is cheapened due to a poor ad or promotion.
If you’ve found the Customer Magnet Marketing online toolkit interesting and helpful so far, let me be the first to tell you that this is only a very small sample as it also shows you how to:
- Quickly drive sales if you’re just getting started, your business is in a slump, or your industry is in a down cycle.
- Authentically create irresistible sales propositions and marketing messages that are emotionally impactful and magnetically attractive.
- Outsell 90% of your competitors who practice primitive “throw-a-penny-in-the-wishing-well-marketing” they cross their fingers and HOPE will work.
- Uncover your prospect’s secret “buying triggers” so you can hit their “hot button” and enjoy repeat purchases.
- Strategically position your products or services so they fulfill your customer’s specific [conscious AND unconscious] wants and needs.
- Structure the benefits of your products or services so they are perceived as the ONLY logical and viable solution in your prospect’s mind.
- Profitably distinguish your business or practice from every other “me-too” copycat in your industry so prospects flock to you instead of competitors.
- Instantly boost the value of your product or service so you can enjoy greater sales and profits WITHOUT additional staff, resources or efforts.
- Create “psychic-like” offers and sales propositions that make your prospects feel like you‘re reading their mind.
- Craft a persuasively irresistible sales proposition that makes your prospects say “I want that!” or “I need that!”
- Become an authority in your industry with a greater level of prestige and influence.
- Easily grow your business or practice by working 10x’s smarter instead of working longer and 10x’s harder.
- Enjoy peace of mind and security with a marketing and sales plan that consistently and predictably keeps perfect customers or clients eagerly coming back for more.
- Dominate and thrive instead of hope and survive in a globally competitive business world.
- Cross the bridge to get from where you are presently to where you want to be.
Who is the Customer Magnet Marketing online toolkit best suited for?
The step-by-step approach of the toolkit makes it ideal for those who are just getting started as well as seasoned entrepreneurs and professionals.
It simplifies complicated strategies. Walks you through each, one at a time. And it also provides you with real-world examples to demonstrate how you can easily adapt and apply them in your own business or practice.
Because the toolkit enables you to understand the thoughts, feelings and secret motivations of your prospects at an almost psychic level, the strategies provided can be applied to virtually any marketing or sales including:
» Online: Banner ads, Pay Per Click, Social Media, Emails, Websites, etc.
» Person to Person: Cold Call Sales, Inside Sales, Telemarketing, etc.
» Print: Newspaper and Magazine ads, Direct Mail, Sales Brochures, etc.
» Radio Advertisements (As scripts)
» TV Advertisements (As scripts)
Here’s a short list of those who are profiting from the Customer Magnet Marketing toolkit:
|» Small Business Owners||» Startup Entrepreneurs|
|» Rank Beginners||» Direct Sales Companies|
|» Marketing Professionals||» Real Estate Agents|
|» Presidents and CEO’s||» Consultants|
|» Coaches||» Sales Professionals|
|» Chiropractors||» Freelancers (Various)|
|» Landscapers||» Accountants|
|» Painting Companies||» Carpet Cleaners|
|» Alternative Health Practitioners||» Janitorial Services|
|» Lawyers||» Web Designers|
|» Graphic Designers||» Insurance Agents|
|» SEO Specialists||» Electricians|
|» Personal trainers||» Yoga Instructors|
|» Paralegals||» Plumbers|
Originally, The Golden Path success system (that you just read about) was only available online. Over time, I realized that I needed a way to help others who were more traditional to become financially successful.
Shortly after, the Universe helped me to create a special manual called The Secret Of The Golden Path To Success that complimented the online trainings and toolkits. (See the manual’s image.)
Before the manual, each of the online toolkits and trainings in The Golden Path Success System were offered individually.
Once the manual was created, however, I realized that it made sense to offer the online toolkits and trainings as a package deal. So, now everyone who gets a manual for $997.00 on Amazon.com ALSO gets access to the online toolkits and trainings.
I look forward to working with you and helping you to enjoy fantastic financial prosperity and wonderful success on The Golden Path!
All the best,